Just a quick note to extend my appreciation for your well-rounded self. Though your PhD will make you a Doctor of Biology, Muscles and Fatty acids; you remain a keen subscriber to business news sources. It was so kind of you to bring such resources to the cottage without my prompting.
Going forward, I will think of you not only as my sister’s boyfriend, but also as the homework enforcer. Had you not tried to impress my family by reading the paper while the rest of us drank and ate, I never would have read the article described below. Given your love for scholarly endeavors (read: a million years of post-secondary education), I presume this title will be agreeable.
Sincerely
Jenn
You can read it too, click here:
So apparently, small businesses are not leveraging the power of the social-web to peddle their wares.
SHOCK me SHOCK me SHOCK me!
No seriously. I am shocked. To quote my friend Nick’s response on the wiki, this is “counter-intuitive”.
I would think that the relatively low cost of online marketing, coupled with the organic nature of social media and the ‘give-and-get’ of expertise online, would make social media a no-brainer for small business.
So what isn’t mixing? According to the article, this gap is specific to social media. Small businesses are utilizing eCommerce, online advertising, company websites and email marketing well. It’s the MyTwitterSpaceBook stuff that remains insignificant.
My first instinct is that perhaps small businesses lack the resources to do social media right. We have learned that the loss of control in social media requires careful strategy. Small businesses may not have the marketing expertise required to tap into this channel or may not know where to begin. We see that large organizations still struggle to get it right: that fact alone must be intimidating for a smaller shop without an in-house marketing team.
Whatever the case, there is a missed opportunity to leverage expertise and generate “buzz”.
Dear Small Businesses: Open your Eyes.
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